Monday, August 13, 2012

Madison Avenue Monday: Every Girl Needs a Boye

As I'm in a crocheting mood this ad "spoke" to me today.   It's from McCall's Needlework & Crafts, Spring 1978. The condition of the ad itself is not-so-great because it's actually from the back of the magazine -- my attempts at retouching it didn't really help. (smile)

I'm guessing that this ad campaign was popular throughout the 1970s (see this 1972 ad too).  Although I prefer Boye needles myself if a campaign like this was run today it would be a bit of a turn-off!


  1. Hahaha I can't decide if I love this or if it goes against every feminist ideal I stand for.

  2. Heehee - I want one of those t-shirts!

    1. I looked to see if perhaps there was one on eBay but no luck!

  3. Love how silky and bouncy her hair looks - those 70s gals really new how to get their locks looking gorgeous a lot of the time!

    ♥ Jessica


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