Monday, September 19, 2011

Madison Avenue Monday: Modess...because

One of the early Modess ads in the 20th century. This famous ad campaign ran from 1948 to the early 1970s.  Iisn't it interesting how subtle ads for sanitary pads were in the past?

But as for fashion, this beautiful gown from 1949 could have been designed today.

From Ladies Home Journal, January 1949

Posted by Serendipity Handmade + Vintage
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4 comments:

  1. BeckySeptember 19, 2011 at 5:31 PM

    Gown is gorgeous! And I so wish the ads were still this modest!

    ReplyDelete
  2. ClareSeptember 20, 2011 at 6:16 PM

    Oh my word this photo is perfect! I need this gown!

    ReplyDelete
  3. Anna @ IHODSeptember 20, 2011 at 7:09 PM

    I just love this era. What a gorgeous gown!

    ReplyDelete
  4. LaneOctober 1, 2014 at 4:41 PM

    This is my mother, Cecile Banks Lane, better known as Chris. Oh I wish she could see this!

    ReplyDelete

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