Monday, September 19, 2011

Madison Avenue Monday: Modess...because

One of the early Modess ads in the 20th century. This famous ad campaign ran from 1948 to the early 1970s.  Iisn't it interesting how subtle ads for sanitary pads were in the past?

But as for fashion, this beautiful gown from 1949 could have been designed today.

From Ladies Home Journal, January 1949


  1. Gown is gorgeous! And I so wish the ads were still this modest!

  2. Oh my word this photo is perfect! I need this gown!

  3. I just love this era. What a gorgeous gown!

  4. This is my mother, Cecile Banks Lane, better known as Chris. Oh I wish she could see this!


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