Monday, March 4, 2013

Madison Avenue Monday: The Treat is "Hours"

This week's MAM is a charming ad for Capital Airlines (now United) from Ladies Home Journal, March 1954.  Capital served the U.S. Eastern seaboard in the 1950s and 1960s.  This ad seems to suggest that a couple could hop a short Capital flight into New York to go to dinner and a show.

But the incredible evening gown, designed by Ceil Chapman, is what is most striking about this ad.  I'm sold.

And so were Marilyn Monroe, Elizabeth Taylor, Aretha Franklin, Grace Kelly, and many others who wore her designs.

1 comment:

  1. I absolutely love vintage aviation ads and the way that airlines used to promote comfort, service and other benefits (such as the time they could save you), instead of just focusing on the lowest possible rates, as most do nowadays.

    ♥ Jessica


I love to read your comments! Thank you for sharing your thoughts with me.

If you have a question for me or would like a personal response, be sure to allow email replies in your Blogger profile or just leave your email address in your comment.

Have a great day!