With such unhappy looking models in their advertising it's probably a good thing that Sears isn't trying to sell fabric anymore.
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| From Good Housekeeping Needlecraft, Spring-Summer 1972 |
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All photos, text, blog design, ideas, and other content ©2009-2019 by Collette of Serendipity Handmade/Serendipity Vintage unless otherwise noted. All rights reserved. No part of this site, including the blog design, any of its content including text, photos, ideas, or other material may be used or reproduced without my written permission. Thank you!
ha! They do look pretty mean!
ReplyDeleteAs a coincidence, we just posted two Sears Zip-and-Dash dresses to our Etsy shop today with a very Americana look too (which I love!).
I'll definitely have to check those out!
DeleteAck. I'd be sullen too if I had to wear double knit poly and ester!!! I hated the fabric then and still today. Makes my skin crawl.
ReplyDeleteIt was probably hot under the lights in the photography studio too! Poor models.
DeleteNo doubt someone was going for an artsy kind of vibe here, but the less-than-chipper models really don't help boast sales. Some of the fabrics are great through, I especially like the red gingham-esque number.
ReplyDeleteWishing you a beautiful Wednesday, sweet friend,
♥ Jessica