Wait a moment dah-ling, I forgot my...

...corsage?

...handbag?

...brain?

Another charming, yet inexplicable vintage ad from the 1960s.  This forgetful socialite was brought to you by the Montgomery Ward mail-order catalog.  Perhaps ads like this one helped drive the mail order giant into bankruptcy...but that is another story.

Anyway, the "Blend of Broadcloths" advertisement above was taped to one of my patterns by the former sewist for a Pima cotton day dress in the exact same style as Simplicity 4491(view 2):

When I turned the page over, I found this:

And then I realized...Montgomery Ward marketed specific fabrics in conjunction with specific sewing patterns!  Which is actually a brilliant marketing strategy, with the exception of the dippy poses in which their models were photographed.

I certainly wish that I could purchase one of the great terrycloth prints for the "Sew-Easy Advance Jr., Misses' Beach Shift."   I really like the "Wonder Bread" polka dot pattern, number 105.  However, after careful research I don't think that any such pattern by Advance exists! If anyone knows which Advance pattern makes this "beach shift," by all means post a comment.

Oh, and the sunglasses are sold on page 127.